Art Specifications

For the best results we recommend following the art specifications below to assist you in preparing your design for printing.

 
 
   

ImageNow By Mahar uses a Macintosh based platform. Following these basic guidelines will ensure proper processing of your proof without delay.

Our graphic's department will work with you to ensure accurate, and optimum performance of your graphic files.
Please submit your artwork in the following graphic applications:

• Adobe Illustrator
• Adobe Photoshop
• Adobe Indesign
• Adobe Acrobat PDF
• Quark Express

We will also accept files created in Microsoft Word, Excel, or PowerPoint.

FONT SPECIFICATIONS:
Include all SCREEN and PRINTER fonts used in your design or outline the fonts in an application such as Illustrator. Do not send True Type Fonts. (*they will have a “TTF” after the font)
Do not use the FONT OPTIONS in the “measurements palette” in QuarkExpress or the “control palette” in Page Maker to achieve your desired font. For example: if you want a Helvetica bold font, do not use the font “helvetica” and click the bold option on these palettes.

Using fonts in this manner may result in unexpected imaging results which may not match your desired effect.

COLOR SPECIFICATIONS:
Please save all color photo images as CMYK. If the photo is a GRAYSCALE or LINEART image, please save it accordingly. Specify the PMS colors correctly in the Illustration application and avoid duplicate name of the same color. Delete all unused PMS colors. Specify elements which print in CMYK and PMS colors. Ensure that all embedded files are of a high resolution, are in CMYK, and are imported at 100%. Colors displayed on your monitor will not represent final color of your artwork. Nor will a color print on a low end printer. ImageNow By Mahar will supply you with a final proof in CMYK which will be used as a color match on our presses. If PMS colors are desired, we will match the specified colors. Special color matches will be accepted upon review. Press proofs and pre-production samples are available at an additional charge.

IMAGE SPECIFICATIONS:
Files created in Photoshop must be saved at the following mode and resolution:

CMYK/Grayscale Images: Please provide a bleed of .125” if applicable and at a resolution of 300PPI. Images should also be at optimal size. Using a low resolution file and reducing it in Quark Express does not create a high resolution output. Also, images must be at a high resolution at the conception of the file. Using low resolution scans and increasing the image size in
Photoshop does not create a high resolution image.
Please save images in a TIF or EPS format. (A file
containing a full bleed, four color process image should be close to 3 MB).

BITMAP Images: Provide bitmap images at a
resolution of 1200 PPI and saved as a TIF image.

TEXT CREATED IN PHOTOSHOP AS RASTER DATA WILL NOT PRINT CLEAN!!! PLEASE CREATE ALL TEXT IN VECTOR BASED APPLICATIONS SUCH AS ILLUSTRATOR TO AVOID UNEXPECTED PROBLEMS!

GRAPHICS SPECIFICATIONS:
Please outline all fonts or supply both printer and screen fonts. Include all linked files unless embedded. (all embedded files must be CMYK and imported at 100%) If you are in a PC format, ALL fonts must be outlined to convert to a Macintosh platform. Art should have a bleed of .125” if applicable. Please save files in EPS format.

Please send a laser proof or a PDF proof of your files as well to ensure positioning and proper flow of type. All estimates of time and cost are subject to adjustment after a preflight has been done on your files.

Contact Aaron Cain in our Graphics Department with any additional questions. Call 585.248.9560 x229 or email acain@imagenowbymahar.com.


 


1565 Jefferson Road, Suite 140 | Rochester NY 14623 | 800.345.9110 | info@imagenowbymahar.com

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